Insights & Advice

B2B Sales Blog

Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.

A series of slides featuring a woman expressing various emotions, highlighting the diverse range of human emotions and the importance of emotional intelligence in understanding and connecting with others.

Emotional Intelligence: A key trait for sales success

If you’ve ever been in sales, you know it’s not just about knowing your product inside out. you know it’s not just about knowing your product inside out. It’s about connecting with people, understanding their needs, and, sometimes, even reading

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A woman sitting alone with a laptop, focused and engaged, representing dedication to personal growth and continuous learning.

How to build a culture of continuous improvement in your sales team

Have you ever walked into a room and felt an electric energy — a kind of buzz that makes you feel like anything is possible? That’s the feeling you want to foster within your sales team, and it’s possible by

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Understanding B2B customer behaviour: What sales reps need to know

If you’ve ever worked in B2B sales, you’ll know it’s not as simple as pitching a product and closing a deal. Unlike B2C, where decisions are often impulsive or emotionally driven, B2B buyers operate in a more calculated, methodical way.

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Two people shaking hands with smiles, showing a real connection and trust in a business deal.

How authenticity strengthens customer relationships in B2B sales

Let’s be honest—B2B sales can feel a bit transactional at times. You’ve got quotas to hit, targets to meet, and a pipeline to manage. But here’s the thing: when you focus solely on the sale, you miss out on the

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example of clean data for improved decision-making and customer relationships

Why data cleanliness is the secret to sales success

Let’s talk about something that doesn’t always get the spotlight it deserves in sales operations: data cleanliness. It’s not the most glamorous topic, but trust me, it’s the backbone of any successful sales team. Imagine trying to navigate a road

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Person checking items off a sales onboarding checklist, illustrating progress and organisation.

Essential sales onboarding checklist: Help new sales reps succeed

In our last blog, we explored best practices for sales onboarding. This time, let’s dive into creating a practical sales onboarding checklist. Why is a checklist important? It’s simple. A good checklist is your tool to ensure new sales reps

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Man reaching out for a handshake, symbolising a warm welcome during sales onboarding.

Best practices for successful sales onboarding: Guiding new sales reps

Let’s chat about why onboarding is even important. Imagine starting a new job with no guidance. Feels daunting, right? That’s precisely how new sales reps feel without a proper onboarding process. Going through a clear plan helps them not only

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Woman analyzing color options in a catalogue, brainstorming ideas for their product catalogue.

What is a product catalogue? Learn how to create one that showcases your products like a pro

When shopping online or flipping through a brochure, you might come across various products detailed in a product catalogue. But what exactly is a product catalogue? Why is it necessary for businesses, and how can you create an appealing and

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Visual guide to creating a sales playbook, featuring key elements like sales processes and team structure.

What is a sales playbook and how to create one that works for your team

You’ve probably heard the term “sales playbook” before and wondered, “What is that?” Think of it as a go-to guide that defines a consistent way to sell. It acts as a map for your sales team. It helps sales reps

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Beginners guide to field sales: Definitions, benefits, roles & challenges

Beginners guide to field sales: Definitions, benefits, roles & challenges

Getting into field sales can feel a bit scary, but it’s really all about building relationships and connecting with customers in person. If you’re a newbie or just curious about how field sales works, you’re in the right spot! In

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