Best practices for successful sales onboarding: Guiding new sales reps

Posted in Sales team management.

Let’s chat about why onboarding is even important. Imagine starting a new job with no guidance.

Feels daunting, right? That’s precisely how new sales reps feel without a proper onboarding process. Going through a clear plan helps them not only fit in but also succeed in their roles. But also helps sales reps know where they are and where they need to go.

Onboarding best practices for sales teams

Creating a welcoming introduction

The first step should always be a warm introduction to the team. Make the new rep feel they are now part of a community. This sense of belonging can do wonders for their motivation and commitment.

Sometimes, just introducing them to colleagues can ease their way into the company culture. Arrange a welcome lunch or coffee session. Let them mingle with the team in a relaxed setting. This simple gesture helps break the ice and sets a positive tone.

Focus on product and service knowledge

Knowledge is power when it comes to sales. A new rep can’t sell a product effectively without understanding it in depth. Spend time explaining the key features of your product or service.

However, It’s not just about memorising features. Encourage them to see the product from the customer’s eyes. Why would someone need it? How does it solve a real problem?
Share customer success stories and testimonials. This gives them tangible proof of the product’s impact, which can be really convincing during client pitches.

Introduce technology during sales onboarding

Now, let’s talk about tech. Familiarising new reps with the tools they’ll use is a big part of onboarding. Many companies use Customer Relationship Management (CRM) systems to manage leads and client relationships.

So start by introducing your CRM system. But don’t just hand them a manual. Many companies falter here by assuming new hires will figure it out. But it’s like getting a smartphone for the first time—at first glance, it can be overwhelming.

Arrange for a quick tutorial session or provide video tutorials. It’s okay to start with baby steps, allowing them to practice and ask questions.Let them get comfortable with the system and ensure they know who to contact if they hit a struggle later on.

Keep open communication and feedback

Open lines of communication can really smooth out the onboarding process. Regular check-ins help both you and the new rep gauge if they’re on the right path. Feedback sessions shouldn’t feel like a test, though.

It’s about creating a space where they feel safe to voice concerns or ask questions. The more comfortable they are, the smoother their integration. This is the time to discuss any confusion the rep might have about the sales process.

Include feedback, but make it a two-way street. Your feedback should be constructive, recognise their achievements, no matter how small. A word of appreciation can go a long way, boosting their confidence and drive.

If something’s not working, talk it through, and that’s okay. Everyone needs time to find their footing. Remember, you’re not just moulding an employee; you’re helping an individual grow.

Set expectations and milestones

Nobody likes a guessing game, especially new hires. Be clear about what you expect from your sales rep and set achievable targets and timelines. Let them know about milestones they should be hitting after one, three, or six months.

This not only gives them a direction but also something to strive for. This helps them track their progress and feel a sense of accomplishment. Think of it like each milestone is a small victory worth celebrating.

But here’s the thing– experience varies. So, tailor these expectations based on the rep’s prior experience. Maybe they’re already a sales pro or someone just starting out. Either way, laying down a path helps them understand their goals and how to achieve them.

One Verne Harnish study indicates that 55% of employees feel unsure about what is expected of them when starting a new role. Crazy, right? Clear communication can prevent this from happening.

Make use of mentorship and buddy systems

Ever heard of a buddy system? It’s where you pair the newbie with an experienced colleague. Pairing them with a seasoned buddy or mentor can make all the difference. This isn’t just a work partner but someone who can share lunch, chat about the office vibe, or offer help with little things.

A mentor or buddy can guide them through tricky situations or explain company protocols that might not be clear. It creates an environment where questions are welcomed. Plus, having a familiar face around makes adjusting to the new workplace a bit easier.

Blend learning with doing

Be sure to blend learning with doing. Imagine learning to swim without getting in the water—that wouldn’t work, would it? Onboarding shouldn’t just be about listening to presentations. Organise mock sales calls or role-playing exercises. This kind of hands-on experience is invaluable. It helps build confidence and prepares them for real interactions.

These help them apply what they’ve learned and develop their own style in a low-pressure environment. When they stumble—and they will—it’s all part of the process. Be there to guide them through their mistakes, offering solutions and showing them how to do it better next time.

You know what they say about practice, right? It makes perfect.

Keep in mind long-term training and development

Onboarding doesn’t stop after the first few weeks. Growth is a continuous journey. Consider offering long-term training programs to your reps. This could be workshops, webinars, or even inviting them to industry events.

Not only does this keep their skills sharp and encourage them to stay updated on trends. But also, offers fresh perspectives and networking opportunities. By investing in their continuous growth, you show that you care about their development, which can lead to higher retention rates.

One survey by Gallup shows that companies with a strong focus on employee development saw an 11% increase in profitability and two times the employee retention rate.

Encourage teamwork and collaboration

Sales might seem like a numbers game, but cooperation can make those numbers grow. Encourage new reps to work together with their peers. Maybe they can tag team on a challenging project. Or simply share strategies that work for them.

Creating a culture of teamwork doesn’t mean removing competition. It’s about building a supportive environment where everyone lifts each other up. A friendly competition with colleagues often pushes reps to try harder and innovate.

Here are some common pitfalls and their solutions

Let’s address some quick pitfalls you might encounter. Ever seen how some businesses rush onboarding to get reps selling fast? That’s a mistake. Rushing can overwhelm them, leading to high turnover rates. Take your time. Allow them to digest, understand, and then gradually increase their responsibilities.

Another common mistake is neglecting feedback. Employees might feel lost without knowing how they’re doing. Keep communication frequent and open. Be upfront about mistakes but supportive in finding solutions.

Also, watch out for information overload. Dumping too much info at once is a recipe for confusion. Break down training sessions into manageable pieces. Let them ask questions and confirm their understanding.

Wrapping it all up

So, to wrap things up, remember the journey we mapped out, these are some sales onboarding best practices to remember:

Start with a warm welcome to ease them in. Offer comprehensive product knowledge. Make technology a friend, not a foe. Communicate openly and clearly. Use a buddy system for guidance. Blend learning with practice and focus on their growth beyond the first month. Avoid common pitfalls like rushing or overwhelming them, and you’ll have a winning onboarding process.

The goal isn’t just to fill a role but to inspire and nurture someone who’ll become an asset to the team.


When you’re setting up your sales team for success with a smooth onboarding process, having the right tools can make all the difference. Onsight’s B2B sales rep app and platform are designed to simplify and speed up your sales process. With user guides and demos, new and experienced reps can learn easily. Plus, support is always available if needed. Interested in giving it a try? Explore it by signing up for a free trial.