Businesses really need the right tools to connect with their customers, and one of the most important tools in this day and age is the sales app.

Many companies are now turning to sales apps to help manage their processes and build better relationships with their clients.

But here’s the catch—not all sales apps are created equal.

You might have heard people talking about branded sales apps, and perhaps you’re curious about what all the noise is about. So let’s have a look at why these branded sales apps often outperform the regular versions.

We’ll focus on their unique features, how they allow for custom branding, and how they make everything from customer engagement to the sales process much easier.

What’s the difference between branded and regular sales apps?

First, let’s clarify what we mean by branded and regular sales apps. Regular sales apps are quite decent at managing sales in various ways, but they often lack that personal touch. They can come across a bit generic and, well, forgettable.

On the flip side, branded sales apps are crafted specifically for a company. They display that company’s logos, colours, and messaging, which helps align the app with the brand’s overall identity and values. It’s all about creating a unique experience for users right from the start.

So what are the advantages of a branded sales app?

Build trust

One big advantage of branded sales apps is the trust they help build. We’ve all experienced it, haven’t we? You see a familiar logo or a well-designed app, and it makes you feel comfortable straight away. This connection has become increasingly important as consumers look for companies that resonate with their values.

When customers download a branded sales app, they feel that sense of familiarity almost instantly. Let’s say you have a favourite brand known for its eco-friendly practices. Its sales app will likely reflect that commitment in its design and offerings, giving users confidence in the brand.

Research shows that people are more likely to engage with brands they trust, and that’s exactly what a branded app can nurture. When customers feel secure in a brand, they are often more willing to make purchases and return for more.

Help maintain consistency

Another key benefit of branded sales apps is that they offer consistency. You want your customers to enjoy a seamless experience, no matter if they’re using the app on their phone, tablet, or desktop. When the designs and interfaces are consistent, users can navigate the app without feeling lost.

Imagine scrolling through a familiar layout—it feels comforting, doesn’t it? This sense of familiarity simplifies the buying process, allowing users to make decisions without second-guessing. When people know where to find things, they’re more likely to complete their purchases, which is always a win for any business.

Stand out in a crowded marketplace

With countless apps out there, it can be tough to stand out from the crowd. Branded sales apps offer a great opportunity for businesses to differentiate themselves. A unique branding strategy can attract users while reinforcing a company’s identity.

Think about two companies selling similar products. One is using a standard sales app, while the other has a branded app that truly captures its essence. Most likely, consumers are going to remember the app that resonates with them and reflects their values more closely. In a marketplace bursting with options, having a strong brand presence can really make a difference.

Gives you a higher level of customisability

One of the standout benefits of branded sales apps is their ability to cater to specific business needs. Every company has different products, sales strategies, and target customers. A branded sales app can be tailored to include features that address these unique requirements.

Take Highland Supply, for example. They specialise in providing construction products. Before they adopted a branded sales app, their sales team relied on traditional methods like paper catalogues and phone calls, which were not just time-consuming but also prone to errors. By using a custom sales app, they introduced features directly suited to their needs, such as product visualisation tools and real-time inventory management.

Now, their branded app allows sales representatives to showcase products to clients using engaging visuals, check stock levels, and place orders right from the field. This level of customisation offers a smoother experience for everyone involved—both representatives and clients alike.

When an app genuinely responds to what a business needs, it results in happier customers and more motivated sales teams. For Highland Supply, their bespoke branded app significantly improved daily operations, making life easier and helping them meet their goals.

Wrapping it all up

So, when we take a step back and look at everything we’ve discussed, it’s clear that branded sales apps offer some compelling advantages over regular apps.

As businesses think about their sales strategies, it’s worth considering the benefits of investing in a well-branded app. This choice can not only drive sales but also help forge stronger, long-lasting relationships with customers.

In a time when meaningful connections are so important, perhaps a branded sales app could just be the key to success.

Onsight offers a B2B sales app that lets wholesalers and distributors create their own branded sales app. With this app, your customers can easily access a sleek product catalogue anytime they need it. They get individual logins and can enjoy custom pricing that fits their needs perfectly. This personal touch really streamlines the ordering process and keeps everything organised in one spot. Sign up for a free trial If you’re curious about how it all works.