The importance of food safety in B2B

As a B2B food business, impeccable food safety standards are not an option; they are an absolute necessity. Food safety encompasses the practices, procedures, and regulations implemented to ensure that food delivered to customers is safe for consumption. From supplying

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B2B e-commerce: Greener or darker?

Environmental concerns have taken stage and businesses are quickly adapting to support those concerns. Around the globe, businesses are taking measures to minimise their carbon footprint and promote sustainability. One such solution that has risen in popularity is B2B e-commerce.

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The right way to do referral selling in B2B

In the fast-paced world of B2B sales, where competition is fierce and customer acquisition is a costly endeavour, businesses are constantly on the lookout for strategies to boost their revenue and expand their customer base. A sometimes overlooked yet highly

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The benefits of account-based selling in B2B

A B2B sales professional’s duty is to close deals and drive revenue for their company. Effectively achieving these objectives requires thought and strategy. Taking into account the unique needs and pain points of target customers is important. Certainly, sales reps

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The impact of the farm-to-table movement on B2B food businesses

The farm-to-table movement has been gaining momentum in the food industry for several years now. It is the philosophy that food should be sourced locally, from fresh sources. The idea is that food tastes better and is healthier when it

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How B2B sales reps can improve their sales with research

They say that knowledge is power. In the world of B2B sales, this is no different. Personal expertise plays a role in whether sales reps can cinch a deal or not. However, the most important kinds of knowledge can be

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How B2B food distribution companies can improve sales using automation

B2B food distribution businesses mediate the supply of food products from manufacturers to retailers and restaurants. As with all business sectors, even ones as important as distributors, there is not a monopoly on food distribution. B2B food distributors still need

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How B2B businesses can deal with inflation

When everyone starts increasing prices due to inflation, it impacts singular businesses who also have to deal with price changes. Supplies aren’t as cheap as they used to be and profit margins shrink. Businesses are forced to act if they

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How B2B e-commerce is changing the sales rep’s role

E-commerce is gaining traction in B2B markets. The global shift during the pandemic has cemented e-commerce as the preferable method of transaction. While the possibility of in-person interactions has reemerged, e-commerce continues to grow in influence. It creates a B2C-esque

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How to improve B2B order management

Order management is a term used to describe business processes that encapsulate everything related to receiving and fulfilling orders – along with the necessary communication between you and your customers therein. A typical B2B order management process might look like

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