Blog - B2B sales & distribution

In the fast-paced world of B2B sales, where competition is fierce and customer acquisition is a costly endeavour, businesses are constantly on the lookout for strategies to boost their revenue and expand their customer base. A sometimes overlooked yet highly…

A B2B sales professional’s duty is to close deals and drive revenue for their company. Effectively achieving these objectives requires thought and strategy. Taking into account the unique needs and pain points of target customers is important. Certainly, sales reps…

The farm-to-table movement has been gaining momentum in the food industry for several years now. It is the philosophy that food should be sourced locally, from fresh sources. The idea is that food tastes better and is healthier when it…

They say that knowledge is power. In the world of B2B sales, this is no different. Personal expertise plays a role in whether sales reps can cinch a deal or not. However, the most important kinds of knowledge can be…

B2B food distribution businesses mediate the supply of food products from manufacturers to retailers and restaurants. As with all business sectors, even ones as important as distributors, there is not a monopoly on food distribution. B2B food distributors still need…

When everyone starts increasing prices due to inflation, it impacts singular businesses who also have to deal with price changes. Supplies aren’t as cheap as they used to be and profit margins shrink. Businesses are forced to act if they…

E-commerce is gaining traction in B2B markets. The global shift during the pandemic has cemented e-commerce as the preferable method of transaction. While the possibility of in-person interactions has reemerged, e-commerce continues to grow in influence. It creates a B2C-esque…

Order management is a term used to describe business processes that encapsulate everything related to receiving and fulfilling orders – along with the necessary communication between you and your customers therein. A typical B2B order management process might look like…

Getting your products onto retail store shelves is not as simple as going to a store and asking them to stock your products. Retail stores are your customers, and you need to convince them that your product is worth their…

For a while now, the distribution industry has been suffering from a shortage of workers. Distribution companies have been battling to maintain overall work performance in the face of declining labour. The introduction of the pandemic and the adoption of…