Blog - Sales techniques and processes

The job of sales reps is changing. As more people choose to shop online, the skills and methods used by sales reps have to adapt to this new way of doing business. This shift brings both challenges and opportunities. Understanding…

Nurturing leads in B2B sales is an important step in turning potential customers into loyal clients. Many businesses focus a lot on attracting new leads but overlook the need to cultivate those relationships after the first contact. In this blog…

Every business wants to turn leads into customers, but let’s be honest: that can often feel tricky. You might generate a lot of leads, yet converting them into actual sales can be a challenge. That is why understanding why some…

In sales, not every potential customer is the same. Some leads may become loyal buyers, while others might not be interested at all. This is where lead segmentation comes into play. It refers to grouping leads based on their specific…

Whether you’re hoping to close a deal or just having a chat about terms, good negotiation skills can really make a difference for both you and your clients. Negotiation is a key part of sales. It’s where you and a…

When it comes to achieving business success, an effective sales strategy can make a big difference. It not only drives revenue but also shapes the way clients perceive your brand. As a sales manager, crafting a strategy that impresses both…

Every sales team aims for a smooth process that turns interested prospects into satisfied customers. However, managing the various stages of the sales funnel can often feel overwhelming. By simplifying and optimising each stage, you can create a more enjoyable…

Sales strategies have come a long way over the years. With technology advancing at such a fast pace, it’s really important for businesses to adapt. Something that has become a big player in technology is artificial intelligence (AI). What’s AI…

Sales success in an organisation is not just about closing deals but about understanding and refining the processes that lead to those outcomes. A great way to achieve this is through sales process mapping. This guide will help you by…

How is remote work influencing B2B sales strategies? Over the past few years, remote work has changed the way businesses operate. While many companies have adopted this approach for the sake of either global changes like the pandemic or flexibility…