Blog - Sales techniques and processes

In the sales environment, there’s a shift from business- and product-centric sales approaches to customer-centric sales approaches. These approaches are used for building trust, adding value to the interaction, and fostering long-term B2B relationships. Consultative selling is a form of…

Sales presentations sometimes get a bad rep for being dull and uninspiring. It doesn’t have to be this way though. Actually, an exciting and engaging sales presentation can be the key to capturing audiences’ attention and closing deals. This article…

B2B sales reps play an important role in generating sales. However, a lot of tasks involved are quite menial or tedious. A sales rep’s importance mostly lies in their ability to engage with customers and generate leads. However, there are…

Storytelling is a powerful tool Humans have used for ages to entertain, teach, and share. Done well, it has the ability to enrapture its audience while still imparting useful information. Storytelling allows an audience to connect on a deeper level…

There is debate about whether cold calling is effective or not in our modern setting. How we see it, cold calling is being viewed in the wrong light. Cold calling is not a means to a sale. Rather, it is…

Cold calling is a sales technique whereby a salesperson will contact a potential customer who may have little to no prior information about their business. In its technical definition, it can include a range of activities including cold emails and…

As a sales rep, you are one of the main contributors to your company’s sales success. It is your responsibility to sell products and services to clients. Due to your position as a representative, you also act as an extension…

Talk to any successful businessperson and one thing they will always mention in their trick is a good sales strategy. Having a good strategy not only helps you get profitable, but it also allows you to see the potential for…

One of the most important factors in terms of inbound sales is the act of qualifying leads, but it’s a task that’s sometimes easier said than done. Did you know that just 13% of sales reps generate 87% of total…

As a sales rep, you’ll know your products and services inside out and back to front… at least, you should! You should have your own internal library filled with all sorts of product-specific information and market data. This not only…