Blog - Sales techniques and processes

Staying ahead of the curve is essential for sales representatives aiming to succeed in the coming years. As technology continues to reshape the way businesses operate, B2B sales is no exception. In this blog post, we’ll look at important trends…

In the competitive world of job hunting, your application letter can make all the difference when vying for the position of a sales manager. This crucial document not only introduces you to the potential employer but also showcases your skills,…

Objections are inevitable roadblocks that arise during the sales process. Sales professionals able to navigate these objections set themselves apart from the competition. Objection handling is a crucial skill that turns objections from hurdles into opportunities. It is the role…

In the sales environment, there’s a shift from business- and product-centric sales approaches to customer-centric sales approaches. These approaches are used for building trust, adding value to the interaction, and fostering long-term B2B relationships. Consultative selling is a form of…

Sales presentations sometimes get a bad rep for being dull and uninspiring. It doesn’t have to be this way though. Actually, an exciting and engaging sales presentation can be the key to capturing audiences’ attention and closing deals. This article…

B2B sales reps play an important role in generating sales. However, a lot of tasks involved are quite menial or tedious. A sales rep’s importance mostly lies in their ability to engage with customers and generate leads. However, there are…

Storytelling is a powerful tool Humans have used for ages to entertain, teach, and share. Done well, it has the ability to enrapture its audience while still imparting useful information. Storytelling allows an audience to connect on a deeper level…

There is debate about whether cold calling is effective or not in our modern setting. How we see it, cold calling is being viewed in the wrong light. Cold calling is not a means to a sale. Rather, it is…

Cold calling is a sales technique whereby a salesperson will contact a potential customer who may have little to no prior information about their business. In its technical definition, it can include a range of activities including cold emails and…

As a sales rep, you are one of the main contributors to your company’s sales success. It is your responsibility to sell products and services to clients. Due to your position as a representative, you also act as an extension…