Blog - Sales techniques and processes

Most people use PowerPoint as their main method of creating a sales presentation. However, we have all seen some dodgy slideshows that catch the attention of clients for all the wrong reasons. Some people might think the content is what…

You and your sales team can’t be everywhere at all times. This is one of the many reasons why sales territory management is so important. Our previous article on sales territory management explains the significance of implementing this strategy. This…

The majority of communication is non-verbal. The most-quoted statistic is that 93% of all communication consists of gestures, facial expressions, posture and vocal tone, while only 7% of messages are conveyed through words. There is no doubt that non-verbal communication…

Selling a product to a customer is not a one-sided transaction. There must be communication from not only your side but also from the customer’s side. If you do not know what your customer’s story is, how will you ever…

You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you…

Weekly sales meetings can be tricky. On the one hand they are useful for catching up on sales figures, discussing future sales processes and sorting out potential issues. On the other hand, there is almost always that one moment where…

Sales prospecting and lead generation are seen as closely related, and they are often used as interchangeable terms. They do have some differences however. Lead generation is the act of generating consumer interest in a product or service through the…

Sales territory management is more important than many may realise. It can boost your sales team’s morale, increase sales, provide a larger customer base and inspire team cohesion. So what is it and what do you need to focus on…

The word “pitch” is something that shouldn’t, in fact, be used anymore because of the negative connotations that are associated with it. It is an old-timey word that was used to describe salespeople who “threw” words at people before they…

Not all sales attempts can be called success stories. Sometimes there is a product that simply does not sell well or at all. What can the reasons be that your product is not accepted by your market? Insufficient market research…