Blog - Customer relationship management, Sales techniques and processes

Selling a product to a customer is not a one-sided transaction. There must be communication from not only your side but also from the customer’s side. If you do not know what your customer’s story is, how will you ever…

You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you…

Weekly sales meetings can be tricky. On the one hand they are useful for catching up on sales figures, discussing future sales processes and sorting out potential issues. On the other hand, there is almost always that one moment where…

Sales prospecting and lead generation are seen as closely related, and they are often used as interchangeable terms. They do have some differences however. Lead generation is the act of generating consumer interest in a product or service through the…

Sales territory management is more important than many may realise. It can boost your sales team’s morale, increase sales, provide a larger customer base and inspire team cohesion. So what is it and what do you need to focus on…

The word “pitch” is something that shouldn’t, in fact, be used anymore because of the negative connotations that are associated with it. It is an old-timey word that was used to describe salespeople who “threw” words at people before they…

Not all sales attempts can be called success stories. Sometimes there is a product that simply does not sell well or at all. What can the reasons be that your product is not accepted by your market? Insufficient market research…

The best advertising you can get for your company is word-of-mouth. This means someone appreciated your product and/or customer service so much that they took the time to tell someone else. This has an effect on someone’s reputation if it…

Many sales reps have the wrong perception of what the goal of an appointment call is. There is a belief that it is to get a sale, overcome objections the client has or to qualify a sale. However, an appointment…

Just because you are getting customers to buy products and place orders doesn’t mean that your sales order process is perfect. With a few minor tweaks your sales processes can be transformed from just good enough to great. These simple…