Blog - Marketing and social media

No matter how big or small a business is, a strong online visibility is essential in the digital age. At a time when B2B buying behaviours are changing, we’re seeing reliance upon digital information becoming heavier and heavier. Even if…

Regardless of the type of business you are running, one thing that is important for success is marketing. Having an effective marketing plan is key to making sure you have a strong customer base. For a wholesale grocery business, the…

Any small business owner knows the importance of marketing to increase the reach of their brand. However, with a small business comes the issue of budget as well. You cannot go ahead and buy a large segment of prime-time television…

Blogging has been an important part of many B2C content marketing strategies for many years now, and has been used by businesses not only to share their expertise with their customers, but also to optimise their website for improved visibility…

Many small businesses already know that customer feedback isn’t just important in B2C environments, but in B2B environments, too. According to the recent studies, B2B reviews are amongst the most vital information buyers use when making a purchasing decision. However,…

Building your business brand is all about creating a unique identity for your new business. A successful business brand will ensure that your business is instantly recognisable and will allow it to stand out from the crowd. Many businesses, big…

There is a litany of literature devoted to the psychology behind colour and its effect on consumer behaviour. There is also an ongoing debate whether or not colour psychology and its effect on product branding is mere hogwash or based…

Your business’ online image is vital to attracting new customers. According to Microsoft’s Small and Medium Business Blog (SMB), 83% of B2B buyers do online research before deciding to buy. Furthermore, and perhaps disturbingly so, research published in Forbes magazine…

Colour is something that designers work with on a daily basis. Whether designing an app or finding the perfect colours to match a company’s brand message, it is integral to good design. The importance of colour for people in general…

Instagram has quite impressive user stats. As of June 2016, 500 million Instagram accounts had been created and 300 million of those accounts are used on a daily basis. The platform is also quite the globetrotter with some 80% of…