Blog - Marketing and social media

By now you would think that everyone has embraced social media as a vital component of their business plan. Sites like Facebook and Twitter are either more than 10 years old, or approaching the decade mark, so why are B2B…

There has always been the misconception that B2B marketing is boring and that B2C is where ad execs go to execute their creative wiles. However, some well-known B2B companies have successfully thought outside the box and can inspire you to…

B2B companies have the unfortunate reputation of being seen as “boring” or “stiff” and therefore not suited to informal online environments like Facebook or Twitter. However, this reputation is undeserved and can be changed. Even though the B2B industry deals…

Sometimes you just don’t have the time to sit down and read a whole book to keep your sales training up-to-date. So, why not turn to YouTube for your sales fix? There are many channels out there that can give…

On a daily basis retailers are bombarded by companies who are trying to get their attention. It’s a competitive arena. If you’re planning on expanding to sell your products in big-box retail stores then you need to make sure you…

If you’re a field sales rep, you most likely spend a lot of time travelling. The time spent travelling may seem like wasted hours. But what if you can turn it into an opportunity to grow your sales skills and…

Trade shows are excellent opportunities to get face-to-face time with prospective buyers without the need to schedule individual meetings. Other benefits include being surrounded by your ideal target market, making your brand more recognisable through signage and documents, and also…

Your brand is in essence a promise to your customer about what you will deliver to them. Branding tells customers who you are, who you want to be, and who people perceive you to be. Developing a solid branding strategy…

An eye-catching logo is the foundation of a great branding strategy, and logos should be designed in such a way that they endure for years to come. Here we outline some of the essentials of a great logo. Keep KISS…

Launching a new product is a huge undertaking. Here are some tips to keep you on track in effectively planning the launch event – and all that comes after it. Timing is key It can be tempting to want to…