Blog - Marketing and social media

Your company has decided to enlist a market research agency to help you establish product or service viability, discover new market trends, keep ahead of competitors, reduce risk, and increase profitability. But first, you need to discover if your company…

B2B companies tend to shy away from visual platforms like Instagram and Pinterest. It’s only for pictures of people’s breakfast and craft ideas, right? Wrong. B2B companies can find just as much value on Instagram and Pinterest as they can…

A social media presence for your business is no longer something that you can ignore or neglect. Think of the enormous number of people around the world that use social media on a daily basis (Facebook has billions of users),…

B2B companies often overlook blogging as a way to convert customers and create sales leads. However, it is one of the easiest ways you can increase your website traffic, push Google rankings up and, ultimately, get customers to spend more…

Starting your own business is exciting but enthusiasm and energy is only the start of the journey. You need the know-how to properly market your brand and get the word out. Having a great logo to represent what your company…

Good inbound marketing can be really beneficial for your company and it reduces the amount of cold calling you need to do, which serves as a means with which to save time and money. Creating the content needed to get…

To some outbound marketing may seem old-fashioned since it is associated with cold-calling. Especially in this day and age where you can reach people more effectively via social media avenues thus putting trust in the fact that the people that…

There is more to social media than Facebook and Twitter. LinkedIn, the leading business social network, has steadily made a name for itself in the business world. There are very few people who do not have a LinkedIn profile and…

Email marketing is seen by some as ineffective even though recent studies have revealed that it is still a useful, valid means of communicating with your customers. It is also one of the least expensive methods of marketing that requires…

If you are in a sales environment (and many other industries as well) you will inevitably find yourself at an event, expo or workshop at some point in your career. These are invaluable opportunities for sharing knowledge as well as…