Blog - Marketing and social media

Many people have only a vague idea of what content marketing is despite that fact that they may be making use of it already. This marketing avenue makes use of media to publish content in order to acquire new customers.…

The advent of the Internet has forged many new ways to help you acquire the customers you want as well as keep their attention trained on you. Analyzing what your customer does on your website can help you determine what…

The online world has given the marketing world a wider field to play in and there are many tools one can use to acquire and manage sales leads, build customer relationships, get to know one’s ideal customer and their behaviour,…

Market research is the process of gathering, recording and analyzing qualitative and quantitative data. This data usually relates to a specific market’s characteristics. Market researchers use techniques like feasibility studies, advertising evaluation, customer satisfaction surveys, mystery evaluations, tracking studies and…

Email newsletters are a great way to stay in closer contact with your customers and prospects. By keeping you and your brand top-of-mind, your email newsletter will increase your chances of getting repeat business from your existing customers. Prospective customers…