As technology continues to change how businesses operate, one tool has become particularly useful for sales teams is the mobile sales app.

These apps help sales professionals stay organised and connected, making it easier for them to respond to customers quickly.


But that leaves the question: What is a mobile sales app, and how can it help improve your sales process?

What is a mobile sales app?

A mobile sales app is a software application specifically designed for mobile devices, aimed at helping sales teams with their daily tasks.

These apps come loaded with features that support sales reps in various areas, including managing customer interactions, processing orders, and accessing important information on the move.

The real advantage of these apps is the convenience they offer. Sales reps can improve their workflow and gather insights, all while staying connected with their clients, no matter where they are.

The growing popularity of mobile sales apps reflects the increasing demand for on-the-go solutions. Customers now expect quick responses and immediate service, so sales teams need tools that allow them to react quickly.

How mobile sales apps can improve your sales process and performance

Now that we’ve covered what a mobile sales app is, let’s look at five ways these apps can boost your sales performance.

1. Instant access to important information

One of the biggest benefits of mobile sales apps is that they provide quick access to crucial information. Whether your sales team is meeting clients, attending trade shows, or traveling for business, they can easily pull up product details, customer histories, inventory levels, and pricing information right when they need it. This readiness helps prevent missed opportunities that might arise when important data isn’t at hand.

Imagine a sales rep is with a potential client who has questions about a product. Rather than fumbling around for details or promising to follow up later, the rep can check their mobile device to provide the necessary information right away. This proactive approach using a sales app for reps not only impresses the potential client but can lead to closing deals more quickly.

It’s also worth noting that many mobile sales apps can work without an internet connection. This means your sales team can access vital information and complete tasks even in areas with weak internet coverage.

2. Improved quality of customer interactions

Mobile sales apps can help with customer relationship management leading to better interactions. With easy access to insights about past preferences and sales history, sales reps can personalise their conversations and make informed recommendations. This tailored approach helps build trust and strengthen customer relationships.

For example, consider a long-time customer reaching out for advice on a new product. With the insights available through a mobile sales app, the rep can refer to the customer’s previous purchases and suggest something that fits their needs perfectly. This ability to provide thoughtful suggestions can turn a simple inquiry into a promising sales opportunity—or at least help the customer place a repeat order in half the time.

3. Simplified order management

Managing orders becomes much simpler with a mobile sales app. Sales reps can use digital catalogues within the app to showcase products to customers. These visually appealing, interactive catalogues make it easier for sales reps to present products in a professional manner, which helps in closing sales.

Furthermore, sales reps can create and track orders right from their devices, speeding up the entire process. By eliminating excessive paperwork and lengthy email exchanges, they can focus more on selling.

4. Handy insights through analysis

Another great aspect of mobile sales apps is the analytical tools they typically offer. Sales teams can monitor key performance indicators, track their progress, and gain insights into how they are performing against their targets. This kind of data helps reps and managers make informed decisions about where to focus their efforts.

5. Seamless integration with existing systems

Mobile sales apps integrate smoothly with other business platforms like inventory databases, accounting software, and customer relationship management systems. This integration allows sales teams to work with accurate and up-to-date information without having to input data multiple times. This saves time and reduces errors. It also means fewer frustrations in daily operations—and could even cut your operational cost.

A great example of this is case study on Highland Supply, A great example of this is Highland Supply, a distributor of disposable products. They faced significant delays due to manual order entry into their ERP system, NetSuite—often only entering about 50% of orders by closing time. To tackle this, Highland Supply implemented Onsight’s B2B sales platform, creating a mobile app and ordering website that automated order entry and integrated seamlessly with their existing system.

This change allowed them to boost order input to nearly 90% by close of business, cutting manual entries to less than 5%. Brady Hess, the Business Manager, reports that this transformation saves them around $60,000 annually in labour costs. This case study is just one example.

Mobile sales app features summarised

To wrap things up, let’s take a quick look at some of the key features of mobile sales apps:

• Digital catalogues: Showcase products anywhere you go.
• Offline capability: Manage orders and access information without an internet connection.
• Real-time sales management: Track your sales process and monitor sales reps.
• Analytics: View your sales performance metrics.
• Instant information: Quickly access quotes, orders, catalogues, inventory levels, pricing, and more.
• Generate quotes and orders: Create and send quotes and orders while on the go.
• Customer self-ordering: Customer self-ordering gives your customers the convenience to browse the catalogue and place orders themselves whenever and wherever it suits them.
• Improved order creation and delivery: Create a smoother flow from order placement to delivery with delivery date restrictions.

Many mobile sales apps also offer additional features designed to support and simplify the sales process. Onsight likes to keep our list of features ever growing, you can find a peak of our list in our features changelog.

To sum it up

Mobile sales apps are more than a nice-to-have—they are essential tools for enhancing sales performance across various areas. Investing in a mobile sales app can provide the support that your sales team craves.

This key resource not only helps them overcome daily challenges but also opens doors to new opportunities. As you explore how mobile sales apps can fit into your sales strategy, keep in mind that the right app can be the partner that pushes your sales performance to new heights.

The Onsight B2B mobile sales app improves your sales process by speeding up order capturing and processing from any device, anywhere, and at any time. If you’re interested in seeing how it can benefit your sales operations, sign up for a free trial and explore both the Onsight app and web console.