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In the fast-paced world of B2B sales, where competition is fierce and customer acquisition is a costly endeavour, businesses are constantly on the lookout for strategies to boost their revenue and expand their customer base. A sometimes overlooked yet highly…

In today’s age, smartphones have become ubiquitous in society and integral to our daily lives. Because of this, businesses have needed to adapt to suit the new climate. Thus, mobile apps have emerged as a means of fostering customer engagement…

The subscription business model has changed the relationship between businesses and customers. The shift from sporadic one-time sales to a periodically recurrent sale has proven to be quite lucrative for businesses. Such a model requires its own methodologies though. It…

When one thinks of supply chain optimisation, packaging is not usually the first thing that comes to mind. However, the role packaging plays in supply chain optimisation cannot be understated. Effective packaging can have a significant impact on the efficiency…

The concept of circularity has gained traction in many industries in recent years. A circular economy is one in which resources are kept in use for as long as possible. This reduces waste and promotes sustainability. It is circular in…

A B2B sales professional’s duty is to close deals and drive revenue for their company. Effectively achieving these objectives requires thought and strategy. Taking into account the unique needs and pain points of target customers is important. Certainly, sales reps…

A mentor is someone who is more knowledgeable or experienced in a particular field and is capable of providing guidance to others and sharing their expertise. The ones receiving mentorship are called ‘mentees’. Now, the concept of mentorship is not…

Within the aftermath of the pandemic, life has been returning to normal with a few changes owing to our collective experiences necessitated by the pandemic. Particularly of note is how the pandemic revolutionised the way that we work. Remote work…

In the competitive B2B sphere, it is now more important than ever to understand your customers and their journey through your sales process. Customer journey mapping is the process of understanding and recording this journey. It helps businesses to gain…

The farm-to-table movement has been gaining momentum in the food industry for several years now. It is the philosophy that food should be sourced locally, from fresh sources. The idea is that food tastes better and is healthier when it…