Blog

In the world of B2B marketing, businesses are constantly looking for new ways to engage their audiences and drive sales. One of the newer and effective ways of marketing is influencer marketing. It was once thought to only belong to…

B2B sales reps play an important role in generating sales. However, a lot of tasks involved are quite menial or tedious. A sales rep’s importance mostly lies in their ability to engage with customers and generate leads. However, there are…

They say that knowledge is power. In the world of B2B sales, this is no different. Personal expertise plays a role in whether sales reps can cinch a deal or not. However, the most important kinds of knowledge can be…

B2B food distribution businesses mediate the supply of food products from manufacturers to retailers and restaurants. As with all business sectors, even ones as important as distributors, there is not a monopoly on food distribution. B2B food distributors still need…

When business is thriving and profits are at an all-time high, it can be tempting to stick up one’s feet and relax. After all, the hard work and effort put into getting a business to such a point warrants rest…

When everyone starts increasing prices due to inflation, it impacts singular businesses who also have to deal with price changes. Supplies aren’t as cheap as they used to be and profit margins shrink. Businesses are forced to act if they…

A happy team is a productive team, or so it goes. Furthermore, team synergy is often important for getting tasks done efficiently and with quality. Many workplaces thus see it fit to raise morale and teamwork through work events. Of…

Critical thinking is the ability to systematically gather information, generate ideas from a variety of viewpoints, logically evaluate ideas and information, and use these to solve problems in ways that others can agree upon. It is an important soft skill…

“A picture tells a thousand words”. That’s the saying, right? When it comes to branding, a lot of that branding is communicated through visuals. Some schools of thought say that the bulk of a brand’s message should be presented through…

There are many people saying that you shouldn’t have a messy desk; it’s not good for you or for productivity. It’s the common sense that we’ve basically grown up with. Now, why are there people writing about how a messy…