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E-commerce is gaining traction in B2B markets. The global shift during the pandemic has cemented e-commerce as the preferable method of transaction. While the possibility of in-person interactions has reemerged, e-commerce continues to grow in influence. It creates a B2C-esque…

Order management is a term used to describe business processes that encapsulate everything related to receiving and fulfilling orders – along with the necessary communication between you and your customers therein. A typical B2B order management process might look like…

How much money are your customers willing to spend on specific benefits? Are the added advantages of using your product compared to others worth the extra cost? Are you spending too much money investing in specific aspects that do not…

Competition is a natural part of business. When giving an option between different businesses, why would a customer pick one over the other? Is it because it offers a better product or service? Is it because it offers cheaper products…

Efficient inventory management is crucial. Research suggests that a majority of buyers will look to other businesses if the business they first went to is out of stock. Stock availability issues have the potential to deter potential customers and lose…

The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…

There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…

Industrialisation has caused pollution to skyrocket on a global scale compared to the times before that. As populations increased and the need for industrialisation increased, more and more of humanity’s progression has added to the burden of pollution. It is…

Google Analytics is a helpful analytical tool to measure the performance of your website. The main advantages of the platform is that it is relatively easy to use, yet powerful and free. It offers a variety of metrics and dimensions…

Getting your products onto retail store shelves is not as simple as going to a store and asking them to stock your products. Retail stores are your customers, and you need to convince them that your product is worth their…