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Industrialisation has caused pollution to skyrocket on a global scale compared to the times before that. As populations increased and the need for industrialisation increased, more and more of humanity’s progression has added to the burden of pollution. It is…

Google Analytics is a helpful analytical tool to measure the performance of your website. The main advantages of the platform is that it is relatively easy to use, yet powerful and free. It offers a variety of metrics and dimensions…

Getting your products onto retail store shelves is not as simple as going to a store and asking them to stock your products. Retail stores are your customers, and you need to convince them that your product is worth their…

CRM stands for “Customer Relationship Management” and is a kind of software system that essentially helps businesses to easily keep track of communications and nurture relationships with clients and leads. There are various different CRMs that provide different kinds of…

Simply put, graphic design is the visual representation of a brand’s message. It includes all visual aspects of branding such as typography, symbols, images, colours, and shapes. Graphic design is more than just aesthetics; it is a means of communication…

The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its…

For a while now, the distribution industry has been suffering from a shortage of workers. Distribution companies have been battling to maintain overall work performance in the face of declining labour. The introduction of the pandemic and the adoption of…

The distribution industry has suffered from a labour shortage for a while now. Open positions are not being filled and many employees are voluntarily leaving their jobs. With COVID-19 changing how we view work, employees have become more reluctant to…

People like to side with brands that mirror their own values. A business with a stance on social issues shows support for those who hold views similar to the brand’s. Advertise your ethical values on a contentious issue and those…

It is very likely that you have encountered a banana at some point in your life and are familiar with its taste. If you have ever eaten or drank banana-flavoured foods or drinks, you may be aware of how it…