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CRM stands for “Customer Relationship Management” and is a kind of software system that essentially helps businesses to easily keep track of communications and nurture relationships with clients and leads. There are various different CRMs that provide different kinds of…

Simply put, graphic design is the visual representation of a brand’s message. It includes all visual aspects of branding such as typography, symbols, images, colours, and shapes. Graphic design is more than just aesthetics; it is a means of communication…

The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its…

For a while now, the distribution industry has been suffering from a shortage of workers. Distribution companies have been battling to maintain overall work performance in the face of declining labour. The introduction of the pandemic and the adoption of…

The distribution industry has suffered from a labour shortage for a while now. Open positions are not being filled and many employees are voluntarily leaving their jobs. With COVID-19 changing how we view work, employees have become more reluctant to…

People like to side with brands that mirror their own values. A business with a stance on social issues shows support for those who hold views similar to the brand’s. Advertise your ethical values on a contentious issue and those…

It is very likely that you have encountered a banana at some point in your life and are familiar with its taste. If you have ever eaten or drank banana-flavoured foods or drinks, you may be aware of how it…

Storytelling is a powerful tool Humans have used for ages to entertain, teach, and share. Done well, it has the ability to enrapture its audience while still imparting useful information. Storytelling allows an audience to connect on a deeper level…

Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as…

In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they…