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Taking a break from the stresses of life is important for good mental and physical health. Oftentimes, work and life can be overwhelming and fast-paced. It is good to slow down at times and indulge in some mindfulness in order…

According to a report compiled in 2020, about 20% of small businesses fail within the first year, while almost half don’t make it through the first five years. Becoming an entrepreneur has always come with risks, but don’t these statistics…

Successful businesses know how to stay ahead of the curve. In order to adapt and remain competitive it is important for your firm to know what is going on in your industry. The earlier you notice and respond to trends…

Sleep is an important facet of health, both physical and mental. It is often taken for granted and those that are sleep deprived sometimes do not know to link their declining performance with their lack of sleep. Rest is needed…

Obviously the main difference between B2B marketing and B2C marketing is who you’re marketing towards: B2B marketing is aimed towards other businesses while B2C marketing is aimed towards consumers. Because of the differing nature of these two audiences, the two…

Inclusivity is a vital aspect of the business workplace environment. It is highly correlated with employee engagement and retention. Therefore, an inclusive environment may lead to higher morale and productivity. Most organisations don’t tolerate discrimination, but inclusivity is not the…

Earlier this year, Microsoft announced that they would be releasing a new version of Windows – Windows 11. While it was previously stated that Windows 10 would be the last version, it’s obvious that this sentiment hasn’t lasted. The key…

At its core, sponsorships are when one brand supports another brand, event, person, or organisation financially, or in the form of products or services. There are charitable sponsorships, but there are also transactional sponsorships in which the sponsored party endorses…

It doesn’t take much effort to realise that the coronavirus pandemic has profoundly affected how we as a go about doing business. For some sectors, it has created a new tougher environment in which to compete. It has also influenced…

People look to social media for communication, validation, and news among other things. They even look to social media when deciding whether to support a business or not. If social media content speaks negatively about a brand, others will hear…