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Public ratings and reviews, most given online these days, are important for a growing business. They serve to provide valuable feedback that you can use to improve your business operations and they also serve as marketing for the business. Buyers…

Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. You have seen it everywhere in the market. It can come across as sleek, subtle, or just plain, but it is a deliberate…

The retail market is often dominated by big national and international chains. While their influence is far-reaching, some may find that they lack the kind of charm that a local business has. Why is this? Why do some people advocate…

B2C marketing long embraced the idea of building a brand image through emotionally driven content. On the other hand, B2B marketing seems to tend towards a more rational and transactional approach. The B2C buyer’s journey often only includes one decision-maker.…

Brainstorming is a neat way for people to come up with a bunch of ideas in a short span of time. These ideas don’t need to be good per se. Brainstorming works on the basis of linking different ideas and…

When people conjure up an image of a good sales rep, they often picture a charming and sociable extrovert. Sales reps will find themselves conversing with others often and as such, people skills are somewhat of a requirement. Since all…

As a sales rep, you are one of the main contributors to your company’s sales success. It is your responsibility to sell products and services to clients. Due to your position as a representative, you also act as an extension…

Taking a break from the stresses of life is important for good mental and physical health. Oftentimes, work and life can be overwhelming and fast-paced. It is good to slow down at times and indulge in some mindfulness in order…

According to a report compiled in 2020, about 20% of small businesses fail within the first year, while almost half don’t make it through the first five years. Becoming an entrepreneur has always come with risks, but don’t these statistics…

Successful businesses know how to stay ahead of the curve. In order to adapt and remain competitive it is important for your firm to know what is going on in your industry. The earlier you notice and respond to trends…