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Sleep is an important facet of health, both physical and mental. It is often taken for granted and those that are sleep deprived sometimes do not know to link their declining performance with their lack of sleep. Rest is needed…

Obviously the main difference between B2B marketing and B2C marketing is who you’re marketing towards: B2B marketing is aimed towards other businesses while B2C marketing is aimed towards consumers. Because of the differing nature of these two audiences, the two…

Inclusivity is a vital aspect of the business workplace environment. It is highly correlated with employee engagement and retention. Therefore, an inclusive environment may lead to higher morale and productivity. Most organisations don’t tolerate discrimination, but inclusivity is not the…

Earlier this year, Microsoft announced that they would be releasing a new version of Windows – Windows 11. While it was previously stated that Windows 10 would be the last version, it’s obvious that this sentiment hasn’t lasted. The key…

At its core, sponsorships are when one brand supports another brand, event, person, or organisation financially, or in the form of products or services. There are charitable sponsorships, but there are also transactional sponsorships in which the sponsored party endorses…

It doesn’t take much effort to realise that the coronavirus pandemic has profoundly affected how we as a go about doing business. For some sectors, it has created a new tougher environment in which to compete. It has also influenced…

People look to social media for communication, validation, and news among other things. They even look to social media when deciding whether to support a business or not. If social media content speaks negatively about a brand, others will hear…

Healthy food trends change all the time. There’s always some new science that shows the newly discovered health benefit for a particular food or some new innovation that makes it easier to access a specific type of healthier food. Social…

SEO stands for “search engine optimization” which is the process of increasing your website traffic through search engine results. On-page SEO refers to optimising your website to invite more traffic whereas off-page SEO refers to optimising off-site content such as…

Health trends change and evolve over time. Whether old research gains more attention or some new breakthrough instantly gains a following, there always seems to be new articles talking about the latest health craze. Probiotics is a part of one…