Blog

There is a misconception around the word “negotiation”. A lot of salespeople think of it as a power struggle wherein they should come out on top. Instead, it should be seen as a discussion between two people in order to…

Think creativity doesn’t belong in a business environment? Think again. Researchers have proven time and again that creativity has a positive effect on workplace performance. It also helps businesses adapt more easily to rapidly shifting markets and fickle customers. A…

Trust is belief and confidence in the reliability, truth, ability and strength of something (or someone). In terms of building a healthy, sustainable business, trust not only helps to gain new customers but retains those you have for a long…

Decision making can be a daunting task when you’re in a position of power, especially when you are aware that your decisions will affect many people and influence the future of your company or a project. Decision making should be…

Your brand is in essence a promise to your customer about what you will deliver to them. Branding tells customers who you are, who you want to be, and who people perceive you to be. Developing a solid branding strategy…

An eye-catching logo is the foundation of a great branding strategy, and logos should be designed in such a way that they endure for years to come. Here we outline some of the essentials of a great logo. Keep KISS…

Launching a new product is a huge undertaking. Here are some tips to keep you on track in effectively planning the launch event – and all that comes after it. Timing is key It can be tempting to want to…

According to a Bloomberg report 80% of all new businesses fail within the first 18 months. This may seem discouraging when you are running your own business but when you are aware of the risks, you can take active steps…

Managers of small teams have the advantage of getting to know their employees on a more personal level since there are so few of them. A small team manager needs to be directly involved with keeping all team members motivated…

Long gone are the days when each department had its specific jobs and stuck to them religiously. The trend today is towards integration of all departments to allow them to work in harmony towards greater success. Sales and marketing departments…