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The best advertising you can get for your company is word-of-mouth. This means someone appreciated your product and/or customer service so much that they took the time to tell someone else. This has an effect on someone’s reputation if it…

We have already discussed how to create good-looking product images on the Onsight blog before. There are, however, additional tips that you might want to take into consideration in terms of what your images need to portray to entice the…

There is more to social media than Facebook and Twitter. LinkedIn, the leading business social network, has steadily made a name for itself in the business world. There are very few people who do not have a LinkedIn profile and…

Many sales reps have the wrong perception of what the goal of an appointment call is. There is a belief that it is to get a sale, overcome objections the client has or to qualify a sale. However, an appointment…

The way you brand and market a B2B company should be different than if you were a company catering to individual consumers. There are certain things that every B2B company should recognise and implement when creating a brand. It is…

Outsourcing your lead generation can be hugely successful or easily fail. This all depends on, amongst other things, what questions you ask the people you are outsourcing to and the type of outsourcing company you employ. Some people prefer doing…

One might not think that something as trivial as a description of a product could mean the difference between someone buying or not. Yet it is a good way of pushing someone who may not have been thinking about acquiring…

Just because you are getting customers to buy products and place orders doesn’t mean that your sales order process is perfect. With a few minor tweaks your sales processes can be transformed from just good enough to great. These simple…

Many of us already have a smartphone and perhaps a laptop or desktop computer but tablets have only recently become one of the things that most of us believe we need. The factors that prompt us to choose a tablet…

What can you do to improve your networking skills when going to events and meetings? Determining your target market before you even start networking is the most important thing to remember. If you are mingling with the incorrect target market…