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In the sales environment, there’s a shift from business- and product-centric sales approaches to customer-centric sales approaches. These approaches are used for building trust, adding value to the interaction, and fostering long-term B2B relationships. Consultative selling is a form of…

Environmental concerns have taken stage and businesses are quickly adapting to support those concerns. Around the globe, businesses are taking measures to minimise their carbon footprint and promote sustainability. One such solution that has risen in popularity is B2B e-commerce.…

Sales presentations sometimes get a bad rep for being dull and uninspiring. It doesn’t have to be this way though. Actually, an exciting and engaging sales presentation can be the key to capturing audiences’ attention and closing deals. This article…

In the fast-paced world of B2B sales, where competition is fierce and customer acquisition is a costly endeavour, businesses are constantly on the lookout for strategies to boost their revenue and expand their customer base. A sometimes overlooked yet highly…

In today’s age, smartphones have become ubiquitous in society and integral to our daily lives. Because of this, businesses have needed to adapt to suit the new climate. Thus, mobile apps have emerged as a means of fostering customer engagement…

The subscription business model has changed the relationship between businesses and customers. The shift from sporadic one-time sales to a periodically recurrent sale has proven to be quite lucrative for businesses. Such a model requires its own methodologies though. It…

When one thinks of supply chain optimisation, packaging is not usually the first thing that comes to mind. However, the role packaging plays in supply chain optimisation cannot be understated. Effective packaging can have a significant impact on the efficiency…

The concept of circularity has gained traction in many industries in recent years. A circular economy is one in which resources are kept in use for as long as possible. This reduces waste and promotes sustainability. It is circular in…

A B2B sales professional’s duty is to close deals and drive revenue for their company. Effectively achieving these objectives requires thought and strategy. Taking into account the unique needs and pain points of target customers is important. Certainly, sales reps…

A mentor is someone who is more knowledgeable or experienced in a particular field and is capable of providing guidance to others and sharing their expertise. The ones receiving mentorship are called ‘mentees’. Now, the concept of mentorship is not…