B2B Sales Portal for Wholesale Distributors

Give your trade customers a secure, self-service B2B sales portal where they can log in, browse your live product catalogue, view their negotiated pricing, and place wholesale orders online 24/7. Onsight’s white-label B2B sales portal helps wholesalers and distributors digitize customer ordering, reduce manual admin, and increase sales - while keeping your ERP and backend systems fully in sync.

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B2B sales portal

A Secure B2B Sales Portal Built for Wholesale Ordering

Give your trade customers a browser-based ordering portal they can access from any computer, laptop, or tablet — no app download required. Buyers log in, browse your catalogue, view their personalised pricing, and place wholesale orders from any browser.

Onsight’s B2B sales portal is designed for wholesale buyers who order from the office, warehouse, or shop floor. Your procurement teams and trade customers get a desktop-friendly ordering experience without installing anything.

We also offer a fully branded, own-label version of the portal using your own domain, so your customers get a professional ordering experience under your brand.

Your customer portal
Open 24/7
storefront
lock Secure customer login
web Browser-based, no app required
shopping_cart_checkout Self-service wholesale ordering
sell Personalised customer pricing
Built for desktop procurement

Why Wholesale Buyers Prefer a Browser-Based Ordering Portal

Many B2B buyers place orders from a desk, not a phone. A browser-based sales portal lets your trade customers order online without downloading an app — from any computer, tablet, or browser they already use.

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No App Download Required

Buyers access the portal from any browser on any device. No installation, no app store, no software to update.

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Designed for Desktop & Office

Optimised for buyers who order from a computer, office, warehouse, or shop floor with a full-screen browsing and ordering experience.

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Multi-User Buyer Accounts

Multiple people from the same company can have individual logins under one account, each with their own order history.

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Order Confirmations

Send a PDF confirmation of the order to your customers for their records.

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Centralised Order Visibility

See all orders placed across all your customer accounts in one place, with full order history and status tracking.

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Reduce Procurement Admin

Replace phone calls, emails, and manual order forms with structured online ordering that fits your customers' existing procurement workflows.

Portal features

Key Features of Our B2B Sales Portal

Purpose-built for wholesale and distribution businesses, with features designed for customer-specific pricing, complex catalogues, repeat ordering, and ERP-connected sales workflows.

web

Browser-Based Access

Customers order from any browser — Chrome, Safari, or Edge — on any desktop, laptop, or tablet. No app installation or software update required.

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Secure Customer Login

Give every trade customer secure access to their own account, pricing, order history, and approved product catalogue.

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Personalised Pricing

Display contract pricing, negotiated discounts, customer-specific offers, and tiered price lists automatically for each buyer account.

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Multi-User Buyer Accounts

Multiple staff from the same company can each have their own login under a shared account, with individual order history and configurable permissions.

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Product Visibility Controls

Control which products, categories, brands, and promotions each customer or customer group can see and order from their portal.

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Quick Reordering

Help customers quickly reorder previous purchases and saved lists without browsing the full catalogue, making routine procurement faster.

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Your own domain
Your branded portal
check_circle Your logo and company name
check_circle Your own domain or subdomain
check_circle Login link from your website
check_circle Your customer support links
check_circle Your digital sales channel, end to end
White-label customer portal

Offer a Branded B2B Ordering Portal Under Your Own Name

Your B2B sales portal can be fully branded to match your business, giving customers a seamless ordering experience that feels like a natural extension of your company.

Use your own domain, company name, logo, and messaging to create a professional wholesale ordering portal that builds trust and keeps your business front of mind.

Instead of sending customers to a generic ecommerce system, give them a secure, branded portal built specifically for trade ordering.

ERP integrations

Connect Your B2B Sales Portal to Your Backend Systems

Onsight connects your B2B sales portal with your existing ERP, accounting, inventory, or order management system, so your online ordering channel stays aligned with your back office.

Orders placed through the portal can flow directly into your backend system for processing, helping your sales, warehouse, and accounting teams work from accurate data.

Whether you use NetSuite, SAP Business One, QuickBooks, Xero, Zoho, MYOB, Sage, or a custom ERP, your portal can become a connected part of your wholesale sales operation.

Sync your critical business data

Product catalogues
Inventory levels
Customer accounts
Pricing rules
Sales orders
Order history

This helps ensure your B2B sales portal displays accurate, up-to-date information for every customer and keeps your procurement records in sync.

Business benefits

Streamline Procurement and Reduce Admin for Your Trade Customers

A browser-based B2B sales portal simplifies the purchasing process for your trade customers while giving your team full visibility over all orders placed online.

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No software to install

Buyers start ordering immediately from any browser. No app download, no IT support needed.

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Support multiple buyers

Give entire procurement teams access, each with their own login and order history under a shared account.

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Full procurement visibility

See all orders from all buyer accounts in one place, with status tracking and complete order history.

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Reduce order errors

Buyers select products directly from your live catalogue, replacing error-prone phone and email orders.

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Fast buyer onboarding

Invite a new customer and they can start placing orders within minutes — no app store, no setup friction.

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24/7 self-service ordering

Let buyers place orders at any time from their browser, without needing to call or email your team.

Wholesale industries

Built for Wholesalers, Distributors, and Trade Suppliers

Onsight’s B2B sales portal is used by businesses whose trade customers order from an office, warehouse, or shop — not always from a mobile phone.

It supports the procurement workflows, account-based pricing, and multi-user requirements of wholesale buying teams across a wide range of industries.

Food & beverage wholesalers
Health & beauty distributors
Industrial suppliers
Building materials suppliers
Janitorial distributors
Medical supply companies
Manufacturers
Importers and trade suppliers
Faster time to market

Launch a B2B Sales Portal Without Building From Scratch

Building a custom wholesale ordering portal can be slow, expensive, and difficult to maintain. Onsight gives you a faster path to launch with proven B2B ecommerce functionality already built in.

Your team gets a secure, branded customer portal while your buyers get a simple online ordering experience designed for wholesale purchasing.

Secure customer login
Online wholesale ordering
White-label branding
Own-domain portal
ERP integration support
Ongoing updates and maintenance
FAQ

Frequently Asked Questions About B2B Sales Portals

What is a B2B sales portal?

A B2B sales portal is a browser-based ordering website where trade customers log in, browse your wholesale catalogue, view their negotiated pricing, and place orders online — without downloading an app or installing any software.

Do customers need to download an app to use the portal?

No. The B2B sales portal is entirely browser-based. Customers access it by visiting a URL and logging in — nothing to download, install, or update. It works on any device with a modern browser.

How is the B2B sales portal different from a B2B ecommerce app?

The portal is browser-based and designed for buyers who order from a computer, office, or warehouse. A B2B ecommerce app is a native iOS and Android app published in the app stores, designed for customers or sales reps ordering from a phone or tablet in the field. Onsight offers both — the right choice depends on how your customers prefer to order. Find out more about our B2B ecommerce app.

Can multiple users from the same company use the portal?

Yes. Multiple people from the same buyer company can each have their own login under a shared account. Each user has individual order history, and permissions can be configured per user.

How is a B2B sales portal different from a standard ecommerce website?

A B2B sales portal is built for trade selling. It supports customer-specific pricing, restricted catalogues, multi-user buyer accounts, bulk ordering, account logins, and ERP-connected order workflows — features consumer ecommerce platforms are not designed for.

Can the portal be branded with our company name?

Yes. Onsight offers a fully branded, own-label B2B sales portal using your logo, company name, and your own domain or subdomain, so buyers see your brand throughout the ordering experience.

Can customers see their own pricing?

Yes. Each customer logs in and sees their own pricing, including negotiated rates, contract pricing, account-specific discounts, and approved product catalogue — no other customer sees their rates.

Can the portal integrate with our ERP or accounting system?

Yes. Onsight integrates with many ERP, accounting, and inventory systems so product data, pricing, customer records, purchase orders, and order status stay in sync between the portal and your back office.

Can we control which products each customer sees?

Yes. You can manage product visibility by customer or customer group, ensuring each buyer sees only the products, categories, and pricing relevant to their account.

Who is a B2B sales portal designed for?

A B2B sales portal is ideal for wholesalers, distributors, manufacturers, and trade suppliers whose customers order from an office, warehouse, or shop. It works especially well where buyers have procurement teams or prefer desktop ordering over a mobile app.

Get More Information on Our B2B Sales Portal

Tell us about your business and we'll show you how a B2B sales portal can work for you.